Brand and Guidelines: Systems Thinking Alliance

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Brand and Guidelines

In order to maintain a consistent and cohesive visual identity, our website follows specific typography and font guidelines. These guidelines ensure that our brand message is effectively communicated and that the overall design is visually appealing. The chosen fonts and typography styles reflect our brand personality and values, creating a harmonious and engaging user experience. By adhering to these guidelines, we can maintain brand consistency across all web pages, ensuring a professional and polished online presence.

Our Brand Voice

Our brand voice is clear, concise, and inclusive, reflecting our commitment to clarity, community, and accountability. Rooted in systems thinking, we embrace innovation and forward-thinking to make a positive impact. Effective communication is at our core, using accessible and engaging language to connect with our audience. Whether tackling complex concepts or everyday tasks, our compelling voice is focused on making a difference.

Primary colours

These are our primary colours.
They represent our brand and the simplicity we and brilliance we stand for.

Tints & Shades

Typography

Primary

Montserrat

Montserrat is a geometric sans-serif typeface that has a more modern and clean look. It is well-suited for conveying a sense of professionalism and sophistication, which can be important for a brand focused on providing training and services to corporate organizations. Montserrat also has multiple weights and styles, making it a versatile option for different design needs.

Bold

Semi bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

01 02 03 04 05 06 07 08 09

Secondary

Lato

Lato is a humanist sans-serif typeface that has a warm and friendly feel, making it suitable for conveying a sense of approachability and accessibility, which are important values for a brand focused on promoting learning and community building. Additionally, Lato is a versatile typeface that comes in multiple weights and styles, allowing for flexibility in design.

Bold

Semi bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

01 02 03 04 05 06 07 08 09

The logo

Our logo is an important part of our brand. It conveys our brand promise and instills our visual identity.